Case studies
Seven engagements, the numbers that came out of them, and where the numbers came from. Read them in order or jump to the one closest to your situation. When you’re done, the call is twenty minutes and you’ll talk to Kenrick.

"Kenrick E. Cleveland embodies the most powerful, effective, and masterful techniques of persuasion and influence that have ever been taught."

"Kenrick tops my shortlist of people I'll reach out to when I need advice on persuading others to take a desired action. His arsenal of skills and strategies has increased my bank account by millions of dollars. If you have the chance to work with Kenrick, jump on it."

"Anyone whose living depends in any way on persuading others, and that includes almost all of us, should learn and master what Kenrick has to teach about the art and science of persuasion."
Jay Abraham
Jay brought Kenrick in to co-train, teaching consultants how to sell their services.
Out of every trainer in the series, Kenrick was ranked number one. Jay's endorsement of Kenrick came out of that work.
Rich Schefren, Strategic Profits
Kenrick worked with Rich to develop the Ladder of Beliefs, the system his webinars were built on. It didn't stay his. Marketers across the industry adopted it, and it has since inspired a whole family of frameworks built on the original concept.
Rich has publicly credited Kenrick with helping him make millions, and says if you get the chance to work with him, jump on it.
Robert Allen, author of Nothing Down
Kenrick developed the dollar close for Robert Allen, author of Nothing Down and Nothing Down for the 80s.
The same kind of work has gone to real estate brokers, financial services teams, defense contractors, timeshare salespeople, and the owner and staff of Positive Changes Hypnosis, one of the top-producing hypnosis franchises.
Home Fed Savings and Loan
Home Fed brought Kenrick in to train everyone, from the tellers to the salespeople to the vice presidents, while the institution converted to a bank.
They credited his training with a $1 billion increase in net deposits. The conversion succeeded, and the bank later cashed out through acquisitions.
Mastery Martial Arts
Kenrick worked with the top managers and salespeople, customized the sales presentation, and trained the owners and managers on running their people. He also taught floor strategies for selling while instructors were teaching.
Salespeople who followed the strategies increased sales by 20% and above.
“You brought our team to a place that they were rallying around and felt good about. It just continues to empower them higher and higher.” Greg Horton, Founder
A high ticket closer
One of Kenrick's students became the top salesperson in his company, closing deals nobody else there had closed. For a stretch he could sell almost anything they put in front of him, so the company created larger offers to give him room.
He set the company record with two $80,000 programs in a single week, and finished a month at the top of the leaderboard with $107,456 gross. The receipts are in the video.
“I broke the company’s record by selling two $80,000 programs in one week, and I’m just getting started.” From his video testimonial

Late 1970s
From the age of 18, Kenrick was selling and managing fitness memberships, the number one salesperson in a large company. He went on to own two clubs of his own.
Everything he's taught since came from what worked on that floor, not from a book.
Twenty minutes with Kenrick. What your team sells, who sells it, and whether the Influence Operating System fits. No deck.
You’ll talk to Kenrick, not a setter.