The Influence Operating System
Kenrick Cleveland finds the moments that decide your deals, builds the frameworks around them, and manages your team on them.
You'll talk to Kenrick, not a setter.
with Kenrick ClevelandIn most founder-led companies the founder is the closer, the rep with the best month gets called the manager, and the number swings with whoever happened to be on the phone.
That isn't a talent problem. It's a leverage problem. A handful of moments in each conversation decide the outcome, and nobody has named them, built around them, or made sure every rep can run them.
It finds the two or three moments where your deals are actually decided, builds your team's frameworks around them, trains every rep to run them, and keeps them running as software so the lift doesn't leave when Kenrick does.
Not a sample, and not the rep Kenrick happened to sit with. Every call, read the same way, so what he finds is true across the team and not a story about one person.
Two or three points in each conversation are where buyers make up their mind. Kenrick finds yours in your own deals, builds the frameworks around them, and cuts the low-leverage work that eats the rest of the week.
A team call every week teaches the framework. Each rep gets a private brief before their calls and a debrief after. That pairing is what lifts the whole team instead of one rep.
A deal strategist reads the calls, briefs each rep before the next one, and writes the follow-ups nobody feels like writing. You get one page a week: the three biggest leaks by name, and what they cost you.
Ninety days to find what's actually deciding your deals and put it in your team's hands. After that, two ways forward, and they aren't either-or.
Consulting first, software second. The Deal Strategist is included for the length of the Install. Anything beyond it, custom tooling or integrations, belongs to the stage you choose next, so the Install stays a ninety-day engagement and not a software build.
Most founders end up with both eventually. Which one first is decided with you at the end of the ninety days.
Two for one. Kenrick on the people side, and a custom operating system on the software side, running behind your team. We manage it, maintain it and keep evolving it as your deals change. You use it under license. You don't have to run it.
Everything the Install found gets built into your business and handed over, down to the software. A scope, a build and a handoff date. When it's done you don't need us, and the operating system runs in your background under your name.
Day ninety is the decision point. The groundwork is laid, you've seen what changed on your own deals, and access to the Deal Strategist ends unless you continue. Evolve and Own aren't a fork. Some founders own the system and keep Kenrick on with the team. Some start on Evolve and later buy the build outright. Which arrangement, and in what order, is decided with you at the end of the Install.
The frameworks are built from your deals and run by your people. When he steps back, nothing walks out the door with him. That's the whole point.
Fit
All three, you should definitely talk. One or two, still worth a conversation.
You'll talk to Kenrick, not a setter. A rising tide lifts all boats.
Kenrick Cleveland. Forty-five years in influence psychology. Trained in clinical hypnosis under Carol Erickson. Home Fed Savings and Loan credited his training, tellers to VPs, with a $1 billion increase in net deposits. Number one ranked trainer alongside Jay Abraham. Salespeople at a national school group running his strategies lifted sales 20% and more. More than 5,000 students. Endorsed by Jay Abraham, Gary Bencivenga and Rich Schefren. More about Kenrick.