The Influence Operating System, for founder-led companies

Your company is a system of influence. Most of it is improvised.

with Kenrick Cleveland

Every conversation your team has is either running a framework proven on your own deals, or being made up on the spot. The Influence Operating System is Kenrick tuning all of it into one system: he finds the highest-leverage moves, cuts the low-leverage work around them, and builds the frameworks your whole team runs and owns. Under his management.

Book a 20 minute call
You'll talk to Kenrick, not a setter.

What's happening now

Your reps close at 60% one month and 40% the next, and nobody can tell you why.

In most founder-led companies the founder is the closer, the rep with the best month gets called the manager, and the number swings with whoever happened to be on the phone. That isn't a talent problem. It's a leverage problem. A handful of moments in each conversation decide the outcome, and nobody has named them, built around them, or made sure every rep can run them.

How it works

What the Influence Operating System does.

01

Every rep's calls get the same standardized read.

Not a sample. Not the rep Kenrick happened to sit with. Every call, read the same way, so what he finds is true across the team and not a story about one person.

02

The highest-leverage moves get named and built around.

Two or three moments in your conversations are where buyers actually decide. Kenrick finds them in your own deals and builds the frameworks around them. The low-leverage work that eats the rest of the week gets cut.

03

Group training, paired with individual analysis.

A team call every week teaches the framework. Each rep gets a private brief before their calls and a debrief after. That pairing is what lifts the whole team instead of one rep.

04

On larger engagements, the frameworks become an AI layer that runs on top of your company.

Once the frameworks exist, they don't have to live in your reps' memory. They get built into a deal strategist that runs on your company: your frameworks, your deals, your systems, the ones we build together. It reads the calls, briefs the rep before the next one, writes the follow-ups nobody feels like writing, and keeps the work that closes happening whether anyone is in the mood or not.

You get one page a week: calls, what was recommended, what was accepted, the three biggest leaks by name, and what they cost you.

Three ways in

The Influence Operating System, installed in stages.

Most founders start with the first read and expand once they've felt the lift.

01

The Pilot

Four weeks. The first read of your system
  • A standardized read of every rep's calls
  • The two or three moments where your buyers decide, named
  • The first frameworks, built around those moments and taught on a weekly team call
  • You see what changes on the same leads
Best for: founders who want to see it work on their own deals before committing to more.
02

The Engagement

A quarter. The system installed across sales
  • Frameworks for every stage of the conversation, opening to close
  • Weekly group training paired with an individual read of every rep's calls
  • A private brief before each rep's calls and a debrief after
  • Dropped follow-ups written and sent
  • One page a week for you: leaks by name and what they cost
Best for: founder-led teams with solid lead flow and reps who record their calls, or are open to it.
03

The Full System

Ongoing. The system installed across the company
  • The lowest-leverage activities cut everywhere, not just the sales floor
  • Decision frameworks customized to your business, so everyone has the highest-leverage move at any given point
  • Frameworks that keep improving as your deals change, and stay yours
  • An AI layer running your frameworks on your deals: call reads, rep briefs, follow-ups
  • Kenrick in the numbers every week
Best for: teams that have felt the lift and want it in every conversation the company has.

Kenrick manages the team. He doesn't close for it.

The frameworks are built from your deals and run by your people. When he steps back, nothing walks out the door with him. That's the whole point.

Fit

This works best when three things are true.

  1. 1Lead flow is already solid. Kenrick improves what happens after the lead arrives.
  2. 2Your reps' calls get recorded, or you're open to it. The frameworks come from your own deals.
  3. 3Each deal is worth enough that a lift in conversion is one you'd feel.

All three, you should definitely talk. One or two, still worth a conversation.

Book a 20 minute call
You'll talk to Kenrick, not a setter. A rising tide lifts all boats.
Kenrick Cleveland

Kenrick Cleveland. Forty-five years in influence psychology. Trained in clinical hypnosis under Carol Erickson. Home Fed Savings and Loan credited his training, tellers to VPs, with a $1 billion increase in net deposits. Number one ranked trainer alongside Jay Abraham. Salespeople at a national school group running his strategies lifted sales 20% and more. More than 5,000 students. Endorsed by Jay Abraham, Gary Bencivenga and Rich Schefren. More about Kenrick.